AbstractGradient this form now within the scope of the design field is verycommon,this is a form of a sequence and rhythm change single from thegradient color,it will be for the design works of rich and exquisite detail,so as to achieve the color of an effective visual language in this article,we will through the gradient of the application of this kind of style inillustration and color collocation to analysis how to convey emotions andexpression effect,and combined with the feature of the tradition culturein enterprise project in-depth analysis,in the aesthetic characteristics ofgradient color to highlight the custom of the festival culture theme.According to the project,identify eight traditional festivals andconsult relevant content and materials to understand the customs andculture of festivals;Reference with gradient color and style,in the formof a variety of design work,combined with the gradient illustrationdesign in recent years,the technique of expression,to grasp the picturegradient color visual language for gradient illustration of a variety offorms to determine ways of painting more in line with their habits anddifferent view of the research,in the process of the graduation design todo further researches.Key words:Gradients,styles color combinations,traditional customs
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