Bilibili视频网站用户画像分析

北京理工大学珠海学院2016级毕业设计Design and Implementation of Online RecruitmentSystemAbstractBilibili,also known as Bilibili or Bilibili station B,is a well-known video barragewebsite and the largest youth fashion culture and entertainment community inmainland China.Its main contents are basically ACG (Animation,Comic,Game)andbullet screen.As a video website,it has a distinct style and interactive form differentfrom other video broadcasting platforms.For a long time,quadratic has been themainstream of bilibili users,and young people are the main audience group of bilibili.The content of station B is rich and diverse,so it carries a large amount of usercharacteristic information.Based on the user's basic information on the video websiteand the video information published by the user,the attribute information of the usercan be inferred (that is,the user portrait can be constructed),which is of great value toscientific research and business.This paper attempts to analyze and study the user portrait of bilibili video website,and mainly constructs the user portrait system from the two dimensions of characterportrait and behavior portrait,and studies the basic information and preferences ofuser groups through comprehensive data analysis.According to the data statisticswebsite bilibili user basic information data to analyze their role portrait,and then usethe web crawler technology to obtain the video data of bilibili video website,combined with the relevant scientific computing methods to comprehensively analyzethe user behavior portrait.Finally comes to a comprehensive conclusion.Key words:Bilibili,data mining,data analysis,user portrait