华容县乡村旅游发展对策研究

华容县乡村旅游发展对策研究摘要随着城市经济的不断发展、城市居民消费观念的转变以及城市快节奏的生活和工作压力升级，人们也开始了对幸福生活的向往和追求，这样，乡村田园旅游业的开发应运而生，既能满足人们对生活品质的追求，又能带动一方经济的发展，对乡村实现脱贫。而乡村旅游的开发不仅可以给城市居民带来精神上的娱乐和享受，还可以促进广大乡村地区居民生活水平的改善和地区经济水平的提升。华容县农业资源丰富，交通便利，具备乡村旅游资源开发得天独厚的优势。本文从华容县乡村旅游发展现状出发，采取文献研究法和实地访谈法，发现了华容县在开发乡村旅游上存在基础设施建设不足，旅游开发同质化问题严重、环保意识弱、旅游宣传欠缺等问题，提出了要加强政府参与和干涉力度，通过加强基础设施建设、加大旅游宣传力度、增强全民环保意识、深入开发华容县的乡村旅游资源，促进当地旅游业发展，增加农民收入，落实旅游扶贫。关键词：华容县；乡村旅游：旅游资源；对策ABSTRACTWith he continuous development of urban economy,urban residents'consumption idearansformation and he city o upgrade he fast pace of life and work pressure,people also begano happy life yearning and pursuit,in his way,he country he development of rural ourismarises at he historic moment,can not only satisfy people he pursuit of quality of life,canpromote he development of one economy,he country out of poverty.he development of ruralourism can not only bring spiritual entertainment and enjoyment o urban residents,but alsopromote he improvement of he living standards of rural residents and he promotion ofregional economic level.Huarong County is rich in agricultural resources,convenientransportation,with unique advantages of rural ourism resources development.Based on hecurrent situation of rural ourism development in Huarong County,his paper adopts he methodof literature research and field interviews o find out he problems in rural ourism developmentin Huarong County,such as insufficient infrastructure construction,serious homogenization ofourism development,poor awareness of environmental protection,and lack of ourismpublicity.It is proposed o strengthen government participation and intervention.hroughstrengthening infrastructure construction,increase ourism publicity,enhance he awareness ofenvironmental protection,in-depth development of Huarong County rural ourism resourcesmeasures,hrough he above ways o Huarong County ourism industry development.Keywords:Huarong County;Rural tourism;Tourism resources;Countermeasures目录诚信声明..…摘要0Abstract....◇第一章绪论..…….11.1选题背景.1.2选题意义...11.2.1理论意义.…011.2.2实际意义..….21.3国内外研究现状......21.3.1国外研究现状21.3.2国内研究现状31.4研究方法....1.4.1文献研究法..….31.4.2实地访谈法...…。…41.5本文创新点....4第二章华容县乡村旅游资源发展现状分析21乡村旅游概述..........522华容县乡村旅游资源的分类及代表..52.2.1华容县乡村旅游资源概况.....52.2.2华容县可开发的乡村旅游资源类型2.2.3华容县乡村旅游资源代表….82.3华容县乡村旅游资源的SWOT分析92.3.1内部优势分析........92.3.2内部劣势分析......92.3.3外部机遇分析...102.3.4外部威胁分析.........10第三章影响华容县乡村旅游发展的因素123.1县域旅游产业影响因素分析....·123.2乡村旅游产品缺乏体验性……12IV3.3旅游基础接待设施落后...123.4旅游景区宣传不到位13第四章华容县乡村旅游开发对策144.1乡村旅游的整体开发模式.·144.2深度开发乡村旅游资源的举措.....144.2.1政府部门应加大参与和干涉力度........144.2.2深入开发华容县的乡村旅游资源，避免同质化..1442.3完善旅游接待设施.......….154.2.4扩大宣传促销范围....15结论.。16致谢.…17参考文献18附录A:华容县旅游行业员工访谈记录.18附录B:华容县游客访谈记录..」21