辽宁上市公司经营环境与业绩分析——以桃李面包为例

辽宁上市公司经营环境与业绩分析一一以桃李面包为例摘要近年来，辽宁营商环境持续改善，“软环境”的提升让辽宁经济发展底气越来越足。辽宁还高度重视资本市场在推动经济高质量发展中的作用，积极推动企业通过上市来做大做强。辽宁省人民政府发布了《辽宁省国民经济和社会发展第十四个五年规划和二。三五年远景目标纲要》，其中包含了加速金融体制改革的内容，建议要完善企业征信服务体系，希望企业可以通过发行股票、债券等方式来融资。在政府相关部门的扶持和引导下，一批“高精尖”的优秀企业挂牌上市，像桃李面包这类新鲜血液加入，也有力地拉升了辽宁上市公司的整体水平。本文首先分析了辽宁上市公司桃李面包在新冠疫情和限电影响下的现状，然后研究了目前桃李面包在辽宁的经营环境下存在的问题，主要包括：行业竞争大，产品创新力不足等，分析了桃李面包的业绩，提出了调整未来产品结构和价格、提升现有市场渗透率等措施，最后为桃李面包的经营提出了几点建议。希望能对辽宁上市公司的经营问题做出一点贡献。关键词：上市公司，经营环境，业绩分析yBusiness Environment and Performance Analysis of LiaoningListed Companies-Taking Shenyang Toly Food Company as anExampleAbstract:In recent years,Liaoning's business environment has continued to improve,and theimprovement of the 'soft environment'has given Liaoning a stronger economic developmentfoundation.Liaoning also attaches great importance to the role of capital market in promotinghigh-quality economic development,and actively encourages enterprises to become bigger andstronger through listing.The Liaoning Province'government issued the Liaoning Province's14th Five-year Plan for National Economic and Social Development and the Outline of theLong-term Goals of the year 2035 to speed up the reform of the financial system,put forward topromote the construction of enterprise credit investigation service system,and supportenterprises to issue stocks,bonds and other forms of financing.Under the support and guidanceof the relevant government departments,a number of sophisticated outstanding enterprises havebeen listed,such as Shenyang Toly Food Company and other fresh blood to join,but alsostrongly lift the overall level of listed companies in Liaoning.This paper first analyzes the status quo of Shenyang Toly Food Company in Liaoning provinceunder the influence of COVID-19 and power rationing,and then studies the existing problemsof Shenyang Toly Food Company in the current business environment in Liaoning province,mainly including:industry competition,lack of product innovation,analyzed the performanceof Shenyang Toly Food Company,proposed to adjust the future product structure and price,enhance the existing market penetration and other measures,finally put forward severalsuggestions for the Shenyang Toly Food Company.I hope I can make a contribution to themanagement of listed companies in Liaoning.Keywords:listed company,business environment,performance analysis2目录一、引言…6二、辽宁上市公司一一桃李面包的经营环境...….6(一)生活方式的变化和消费者消费观转变与需求升级..·6(二)新冠疫情的影响.......6(三)限电带来的冲击.......三、辽宁上市公司一一桃李面包面临的主要问题..·(一)行业竞争大，产品创新力不足...8(二)地域问题扩展不利.....8(三)线上渠道落后........9(四)吴志刚退位，首富家族持续套现9四、辽宁上市公司—一桃李面包的业绩分析..·9(一)桃李面包的经营情况...101.营业收入及利润...…..102.产品收入构成....…….103.市场结构....…….11(二)财务报表结构分析..·11(三)盈利能力分析...12五、辽宁上市公司一一桃李面包的可持续发展与升级..14(一)高度重视食品安全风险....……….143(二)调整未来产品结构和价格·14(三)提升现有市场渗透率.....…15(四)创建信息化平台...16六、结论..16参考文献.……174