新媒体环境下地方政府公共危机管理研究

新媒体环境下地方政府公共危机管理研究一以7.15珠海隧道透水事件为例目录1绪论..…1.1研究背景1.2研究意义..1.2.1理论意义...1.2.2实践意义.1.3国内外研究综述..21.3.1国内研究现状..1.3.2国外研究综述..…31.4研究方法....…41.4.1文献研究法...1.4.2比较分析法..41.4.3案例分析法...2概念界定和理论分析视角..·2.1概念界定.....52.1.1新媒体的定义与特点..2.1.2公共危机的定义与特点..2.2理论基础....…62.2.14R危机管理理论.....62.2.2沉默螺旋理论....2.2.3公共治理理论....3新媒体对公共危机管理的影响和特点，·，73.1新媒体对公共危机管理的影响....…73.2新媒体环境下公共危机管理的特点.·.·.·83.2.1信息传播速度快....…83.2.2信息交互性强...3.2.3信息覆盖面广.....4“7.15”珠海隧道透水事件案例分析............94.1事件概况....94.2事件处理过程...94.2.1信息发布......4.2.2启用应急预案....104.2.3多次召开新闻发布会...............104.3地方政府应对此次事件过程中存在的问题.....….114.4.1预警机制不完善.......………114.3.2信息发布存在避重就轻的现象..............124.3.3运用新媒体进行公共危机管理意识不强...·125新媒体环境下优化公共危机应对的建议.........…135.1完善危机预警机制...135.2加强信息发布工作135.3优化危机沟通策略....135.4建立多方参与的协作机制..146结论..14致谢....新媒体环境下地方政府公共危机管理研究一以7.15珠海隧道透水事件为例凌嘉摘要：随着新媒体技术的迅猛发展，信息传播的速度和范围发生了深刻变化。这种变革对地方政府在处理公共危机时的角色和能力提出了新的挑战。最新研究发现，地方政府在新媒体环境中面临着信息传播迅速、公众参与度提高、舆论压力增大的挑战。为有效应对这些挑战，地方政府需要建立快速反应机制，提高信息公开透明度，加强与媒体的沟通合作，同时引导公众理性参与危机应对。通过优化危机管理流程，提高危机应对能力，地方政府能够更好地维护社会稳定和公众利益。本文以7.15珠海隧道透水事件为例，深入探讨了在新媒体环境下地方政府应对公共危机时存在的问题及应对建议分析，提出可优化公共危机处理的策略与实践，以期为地方政府处理公共危机事件提供有价值的意见和建议。关键词：公共危机管理：新媒体；公共事件Research on Local Government PublicCrisis Management in the New MediaEnvironment--Take the 7.15 Zhuhai Tunnel FloodingAccident as an ExampleByLing JiaJanuary,2024Abstract:With the rapid development of new media technology,the speed and scopeof information dissemination have undergone profound changes.This change posesnew challenges to the role and capacity of local governments in dealing with publiccrises.The latest research finds that local governments are facing the challenges ofrapid information dissemination,increased public participation,and increased publicopinion pressure in the new media environment.In order to effectively respond tothese challenges,local governments need to establish rapid response mechanisms,improve information transparency and transparency,strengthen communication andcooperation with the media,and guide the public to participate in crisis response in arational manner.By optimizing crisis management processes and improving crisisresponse capabilities,local governments are better able to safeguard social stabilityand the public interest.Taking the 7.15 Zhuhai tunnel flooding incident as an example,this paper deeply discusses the problems and suggestions existing in the localgovernment's response to the public crisis in the new media environment,and putsforward strategies and practices that can optimize the handling of the public crisis,inorder to provide valuable opinions and suggestions for the local government to dealwith the public crisis.Keywords:Public crisis management;New media;Public events